Thursday, June 3, 2010

TLW Public Relations Wins Awards for Social Media Release, Web Design

TLW Public Relations . . . News .


TLW Public Relations Wins Awards for Social Media Release, Web Design

Firm Wins Two 2010 Gold Hermes Awards for Work Done for Its Clients, Mission Solano and the California Youth Soccer Association

TLW Public Relations is the winner of two 2010 Gold Hermes Creative Awards, one for news release writing and one for overall website design, from the Association of Marketing and Communication Professionals (AMCP), an international group. The honors were granted for a complete redesign of the California Youth Soccer Association’s (CYSA) huge web site ( and for a social media press release written for the nonprofit, Mission Solano (

Hermes Awards recognize “…Companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry,” stated Hermes Awards spokesperson Ed Dalheim, in an AMCP release (

There were 3600 entries in the 2010 Hermes Awards competition from across the United States, Europe and Canada. Winners were selected from 144 categories in advertising, marketing/branding, public relations and other forms of traditional and new media. Eighteen percent (18%) of the entrants won gold awards.

“The CYSA web site was a 40,000 page monster that we turned into a data-based driven, Content Management System that is now easy for the client’s staff to manage or edit, and for users to navigate,” says TLW Public Relations’ owner Deloris Roach ( “It was months of work, so we are very happy to be honored. And, we’re always happy to be recognized for something that we do for Mission Solano.”

The winning press release was written by Roach, who also helped setup Mission Solano’s social media sites (Twitter, Facebook, YouTube and a blog) and develop strategy and protocols for them. The CYSA web site was designed in collaboration with Tony Perrault, the owner and web designer for 4Reels Digital Entertainment, one of TLW Public Relations’ partner firms. TLW Public Relations has won five Hermes Awards in the last four years.

About TLW Public Relations:
TLW Public Relations is a full-service public relations firm that uses a group of associate professionals to provide award-winning services to public and private sector agencies, small businesses, and nonprofits. Partners include 4 Reels Digital Entertainment, a video, music, and Internet design firm; Garson Graphic Design, a full-service high-end graphics firm; and the Fairfield Research Group, a market research consultancy. Founded in 2004, TLW Public Relations is a California State Certified Small Business and a registered federal contractor.

Wednesday, December 16, 2009

Social Media - Ski Resorts Doing It Differently

I was at a chamber of commerce event last night where I had several business folks ask me, "What is social media." I was a bit surprised. Social media is the animal that businesses, especially small businesses, have heard about, but are still not using (if you don't count email and many are still not using email marketing). But the undeniable force of social media use is here and is stealing customers/dollars from traditional print media. Hopefully, some of the folks at the event last night will take a look at this video from Ad Age/Vail Ski Resorts and think a bit. Copy/paste this link:

Tuesday, December 8, 2009

Say Hello to TLW Public Relations!

The Organization

TLW Public Relations is a full-service public relations firm that uses a group of associate professionals to provide award-winning services to cities, counties, small businesses and nonprofits. Its small size (sole proprietor using a digital agency model) ensures that its clients will have a highly experienced communications/public affairs, graphics and/or digital media professional assigned to their projects. The company’s lack of extraordinary overhead and use of talented experts allows it to offer the highest quality services at rates that are more affordable. It is noted for exceptional creativity, strong project management, and results that exceed industry norms. TLW Public Relations is a fully licensed and insured business. It is also a California Certified Small Business and is listed with the federal government’s Central Contractor Registration (CCR) system.

Areas of expertise include:

· Publicity and Marketing Plans: Have researched, written and implemented numerous successful strategic publicity and marketing plans, particularly for public sector agencies and nonprofits (e.g., City of Fairfield, City of Stockton, County of Alameda, California Youth Soccer Association, and Mission Solano). (Please see case studies, page 6, for some examples.)

· Media Relations: Have successfully sustained relationships with all major traditional Bay Area and Sacramento print and electronic media, including Channel 2 (Fox), Channel 3 (NBC), Channel 4 (independent), Channel 5 (CBS), Channel 6 (PBS), Channel 7 (ABC), Channel 9 (PBS), Channel 10 (ABC), NBC-11, Channel 13 (CBS), KCBS-radio, KGO-radio, KQED-radio, KMEL-radio, NPR (National Public Radio), S.F. Chronicle, Oakland Tribune, Contra Costa Times, San Jose Mercury and the Bay City News wire service. Have also worked extensively with all major ethnic media, including Telemundo, Univision and the Post Newspaper Group; and with well-known regional and national media, specifically, the New York Times, L.A. Times and the Associated Press. Have also worked extensively with all major Solano County newspapers and radio station KUIC. Also uses Internet media outlets to distribute information.

· Press Conferences and Media Events: Have successfully conceptualized and planned numerous press conferences and media events, including ones to introduce new programs or products, promote public policy issues, and to announce new monetary grants and special awards. All such events received significant media coverage.

· Advertising: Experience includes writing/designing and placing print and electronic ads and public service announcements to create public awareness for events, programs, public information campaigns and political initiatives.
· Editorial: Have written hundreds of press releases; materials for press/marketing/informational kits; editorials, speeches and news articles. Have served as the editor for newsletters for the City of Fairfield and the County of Alameda.

· Corporate Identity: Have worked with organizations to develop logos and corporate identity packages, including a new logo and style guide for the City of Stockton. Identity/style manual included specifications for use of the new mark on a variety of items, from cards and stationary to vehicles, uniforms and web sites.

· Media Training: Have conducted media training for cities and worked as a media advisor to public officials. Have also planned and presented media training at conferences sponsored by the League of California Cities and the City, County Communications and Marketing Association (3CMA), a national organization.

· Video and Television Production: Have developed concepts and written scripts for numerous cable television shows, including ones for the cities of Stockton and Fairfield. Also produced an educational and training video in conjunction with 4Reels Digital Media and Alameda County, that won a national municipal marketing award. Also managed the City of Fairfield's first cable television production facility.

· Presentations: Have made presentations at regional and national conferences/trade shows, specialized training seminars, and at secondary schools and colleges.

· Development of Goals and Objectives: Experienced at working with organizations to develop goals, objectives and budgets for publicity/marketing and public information projects.

· Project Oversight: Experienced at supervising professional, clerical, part-time and volunteer staff, and at overseeing budgets for publicity/marketing/public information projects.